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Celeb-loved occasionwear brand launches at John Lewis

21 May 2024 , 07:00
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Amy Dowden is a fan of the brand (Image: Ken McKay/ITV/REX/Shutterstock)
Amy Dowden is a fan of the brand (Image: Ken McKay/ITV/REX/Shutterstock)

A stylish and ‘flattering’ has launched at John Lewis - and it’s perfect for wedding guests. UK fashion brand counts the likes of Amanda Holden, Susanna Reid and Strictly’s Amy Dowden as fans, with the celebs choosing to wear their pieces for red carpet events and TV appearances.

The fashion brand launched its best-selling this month and offers stunning printed dresses that can be worn from day to night, making them ideal for holidays, events and everything in between.

With prices and available in sizes eight to 18, each piece is said to ‘inspire confidence for all shapes’ with their ‘flattering’ cut silhouettes. So is it really any wonder that they’ve been a hit with the stars?

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Amanda Holden, who regularly shows off her outfits in the Heart FM office, previously wore one of their designs to the Heart FM office back in May 2022, while Susanna Reid wore one of their gowns to the 2023 NTAs in September.

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But perhaps their biggest celebrity fan is Strictly Come Dancing’s Amy Dowden, who has . The Welsh dancer, who was diagnosed with breast cancer last year, wore a white dress with pink detailing on the cover of Hello! Recently.

Celeb-loved occasionwear brand launches at John LewisSusanna Reid wearing Raishma to the NTAs last year (Getty Images)

The 33-year-old also wore a pink floral design on Loose Women while discussing her cancer journey with the panel, opting for an orange when she appeared on the Strictly spin-off, It Takes Two in October.

Award-winning fashion designer Raishma Islam created spectacular couture for fifteen years before launching her own ready-to-wear collection in 2013. In 2021 she launched , with a wide range of stunning, affordable printed dresses that compliment her ready-to wear, bridal and couture offerings.

Celeb-loved occasionwear brand launches at John LewisAmy Dowden sensationally returned to TV with an interview on It Takes Two (BBC)

She said: “We are very excited that the is now available with such an established and prestigious retailer as John Lewis. The way the collection has been embraced since we launched just three years ago has been hugely encouraging. Finally, big retail names are recognising why we have such a loyal and diverse customer base. It all comes down to our flattering cuts and prints which are really very versatile, while being affordable too.”

One of our favourites is the , which costs £265. The one shoulder floor-length dress is made from a lightweight fabric with an asymmetric neckline and a stunning floral print and a long dramatic drape on the opposite shoulder, making for a stunning summer events piece. Alternatively, we found this for £89.99.

Celeb-loved occasionwear brand launches at John LewisRaishma Celine Floral One Shoulder Maxi Dress (John Lewis)

Equally gorgeous in a more modest style is the , designed with a high neckline and full-length sleeves. Costing £185, it has a flattering A-line shape and is covered in spring-ready blooms.

Meanwhile, this , with a fuss-free but smart V-neckline and elbow length sleeves. However, some sizes are already selling out, which could lead to some disappointment if you have your heart set on a particular style. But if that was still a little over budget, Oasis have slashed the price of some of their occasionwear pieces at Debenhams, like this which is now £71.10.

However, if their designs are good enough to hit the red carpet, then they’re good enough for your summer events - you can shop the here at John Lewis.

Bethan Shufflebotham

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