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Shoppers loving new Primark collection that 'looks like Zara' starting at £10

25 June 2024 , 12:18
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Watch the above video to see Primark
Watch the above video to see Primark's new "Zara looking" collection in actiohn

PRIMARK shoppers are gushing over the latest additions to its Edit collection. 

Think denim sets, ombre shirts and floaty satin dresses that’ll look like you’ve just done a pricey shop in Zara. 

Primark's new collection is giving Zara vibes, according to shoppers qhiddxiqkkiqdprw
Primark's new collection is giving Zara vibes, according to shoppersCredit: Primark
Prices start as cheap as £2.50 for earrings and £10 for clothes
Prices start as cheap as £2.50 for earrings and £10 for clothesCredit: Primark
The pieces are entering stores over the next few days
The pieces are entering stores over the next few daysCredit: Primark

Prices start as cheap as £2.50 for Bottega-esque earrings, with new dresses coming in as cheap as £10. 

Primark’s Edit is a collection of staple clothes designed to help you build a capsule wardrobe. 

The latest Edit pieces are set to hit stores in the coming days. 

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Primark’s social media team took to Instagram to promote the new looks. 

“The Edit is back with pieces you can style and style again,” the team said. 

Jane Taylor dubbed the new looks “very Zara looking”. 

“Especially on that model’s figure,” she penned. 

“Unlike the Rita Ora range, it doesn't look like a fire hazard with cheap material.”

Another fashionista was a particular fan of the denim shirt and jeans set, which she reacted with a heart-eyes emoji to. 

“Introducing The Edit collection, a curated selection of high-quality timeless women’s clothing re-imagined for a contemporary audience,” Primark bosses said.

“Expect tailored women's clothing with sophisticated silhouettes and neutral colours, along with reinvented classics. 

“This exclusive women’s range is crafted with superior materials and natural fibres including merino-wool blends, linen, cotton, lyocell and modal rich fabrics and more.

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“It’s all rooted in creating comfort and offering an understated style. 

“With everything from women’s tailored trousers, soft crew neck jumpers, midi skirts and blazers with jacquard lining, oversized shirts as well as the iconic wardrobe staple – the trench coat. 

“This collection is designed to help you build an enviable capsule wardrobe that you can turn to again and again no matter what. 

“Ready to get the minimalist women's wardrobe of your dreams?”

Primark dropped its first Edit earlier this year. 

The collections have an emphasis on traditional cuts and muted colours, along with reinvented classics and statement pieces. 

At the time, bosses said: “This exclusive women's collection is all about comfort and understated style.”

Josie O'Brien

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