After scrutinising separate surveys of 2,000 adults and 1,000 children aged 6-16, it emerged that the younger generation outperformed their elders in most of the questions. The study revealed that a fifth of the kids knew there are 13 different vitamins, compared to a mere 5% of adults.
Moreover, 38% of the schoolchildren were aware that the body can naturally produce vitamin D, compared to 31% of grown-ups. The youngsters also showed superior knowledge about vitamin D aiding bone growth and vitamin A enhancing vision.
They were also more clued up on how vitamins C and D boost your immune system, according to the research by health food firm Plenish.
Expert nutritionist Emily English, who has joined forces with the company as its 'Chief Nutrition Officer', said: "The research highlights a significant knowledge gap among British adults about the importance of vitamins and how to consume them."
"As a nutritionist, I witness the daily consequences of vitamin deficiency and I urge adults to enhance their knowledge of essential vitamins. Incorporating these vitamins into your daily routine is simple: consume a balanced diet, make sure you hit your five-a-day, or add a vitamin-enriched shot."
Morrisons is slashing over 130 prices on its saver-products from today
The gap extends to other areas of nutrition - more than a quarter (27%) of adults mistakenly believed broccoli is a protein. (PinPep)To tackle this lack of awareness, Plenish has launched the 'Little Shot Shop' on Portobello Road, London, staffed by children. These young ones shared crucial vitamin and nutrition facts with passers-by and tested adults on their vitamin knowledge.
The study further revealed that kids are more clued up about vitamins than adults, with 37% of them confident in their knowledge compared to just 24% of grown-ups.
The survey also found some surprising misconceptions among adults: over a quarter (27%) wrongly identified broccoli as a protein source, and nearly one in 10 (9%) thought ketchup counts towards their five-a-day.
Shockingly, almost a quarter (24%) hadn't even heard of the World Health Organisation's 'five-a-day' campaign. Additionally, two in 10 (21%) were under the mistaken belief that tomatoes are vegetables, while over a third (36%) didn't know that ginger is a root.
To help Brits brush up on their vitamin knowledge, Plenish has launched a Vitamin Quiz where Brits can uncover if they are smarter than kids.
Read more similar news:
Comments:
comments powered by Disqus
