THE One Show viewers were left distracted by Alex Jones' bold wardrobe choice.
The Welsh presenter, 48, always looks put together and glam on the BBC show - but this time she opted for a slightly different look.
Alex donned a bright red knitted jumper with a statement white frilly collar design.
However, those at home watching were distracted by the jumper and couldn't help but think about a famous cartoon character.
Fans of the show all rushed to Twitter to compare Alex's striking outfit to Olive Oyl from the Popeye cartoon.
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One posted a snap of Alex next to a picture of the cartoon and wrote: "Love how Alex is sporting Olive Oyl tonight on #The OneShow."
Another added: "Alex is giving Olive Oyl from Popeye today haha."
A third penned: "Is that Olive Oyl on #The OneShow, what an outfit!"
A fourth added a picture of the cartoon, and simply exclaimed: "Olive Oyl vibes!"
Olive Oyl is a cartoon character created by E. C. Segar in 1919 for his comic strip Thimble Theatre.
This isn't the first time Alex has had her outfit choices in the spotlight.
The One show presenter was forced to apologise to viewers after suffering a wardrobe malfunction live on air previously.
As Alex and her co-star took a look back at their year on the BBC show - the presenter had to relive the moment she suffered an the ensemble blunder live.
You can watch The One Show weekdays on BBC One at 7pm.