LIKE many stores, ASOS has become more famously referred to by its acronym over the years.
But people are just realising what those letters stand for - and it's blowing their minds.
“The name ASOS is an acronym for ‘As Seen on Screen’,” the ReadTheFactz account wrote on Twitter.
In fact, when ASOS was found back in 2000, it was intended to be a place that TV and movie fans could turn to to find replicas of the outfits they'd seen on their screens.
Several years later, the company decided to go just by their acronym, as they began to sell other clothes as well.
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After learning the origin of ASOS' name, fashion fans took to social media to express their shock over the discovery.
"Never knew ASOS stands for ‘As Seen On Screen’. Why am I so behind on things?" one person wrote.
"I just learned ASOS means ‘As Seen on Screen’ and originally sold clothes seen on TV shows," another added.
As a third commented: "Do the kids know that ASOS is actually an acronym for As Seen on Screen?
"And it used to be entirely focused on stocking versions of clothes you’d seen in films or on popular shows."
"Did anyone else not know 'ASOS' is an an acronym for 'As seen on screen'???" another wrote.
As someone else questioned: "Asos is an acronym??!!!!"
"Unrelated: today I found out that the full meaning of ASOS is As Seen On Screen," another person commented.
"I never imagined that ASOS was an acronym."
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"I was today years old when i discovered ASOS was an acronym for As Seen On Screen," someone else marvelled.