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Adidas stuck with £1bn of unsold Yeezy trainers after split from Kanye West

05 May 2023 , 22:15
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Adidas stuck with £1bn of unsold Yeezy trainers after split from Kanye West
Adidas stuck with £1bn of unsold Yeezy trainers after split from Kanye West

ADIDAS has £1billion of unsold Yeezy trainers following its split from rapper Kanye West.

Bosses are stumped over what to do and the German giant faces a £611million annual loss if it cannot sell them.

Yeezy trainers launched in 2015 and brought in £1.3billion of sales in 2020 eiqrkidrdiqquprw
Yeezy trainers launched in 2015 and brought in £1.3billion of sales in 2020Credit: AP
But Adidas terminated their contract with Kanye West late last year
But Adidas terminated their contract with Kanye West late last yearCredit: AP

Adidas parted ways with the rapper, now known as Ye, in October after he made anti-semitic comments on social media.

Selling the footwear would earn him royalties — which the company is not keen on.

Yesterday chief executive Bjorn Gulden refused to rule out destroying the trainer mountain but said adidas was “trying to avoid that”.

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Donating them to charities could backfire and lead to a resale rush.

Mr Gulden added the company was “getting closer and closer to a decision”.

Yeezy trainers launched in 2015 and brought in £1.3billion of sales in 2020.

Adidas is facing a lawsuit from investors who claim it ignored potential problems over Ye’s “extreme behaviour”.

Ashley Armstrong

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