ADIDAS has £1billion of unsold Yeezy trainers following its split from rapper Kanye West.
Bosses are stumped over what to do and the German giant faces a £611million annual loss if it cannot sell them.
Yeezy trainers launched in 2015 and brought in £1.3billion of sales in 2020Credit: APBut Adidas terminated their contract with Kanye West late last yearCredit: APAdidas parted ways with the rapper, now known as Ye, in October after he made anti-semitic comments on social media.
Selling the footwear would earn him royalties — which the company is not keen on.
Yesterday chief executive Bjorn Gulden refused to rule out destroying the trainer mountain but said adidas was “trying to avoid that”.
From tongue scraping to saying no, here are 12 health trends to try in 2023Donating them to charities could backfire and lead to a resale rush.
Mr Gulden added the company was “getting closer and closer to a decision”.
Yeezy trainers launched in 2015 and brought in £1.3billion of sales in 2020.
Adidas is facing a lawsuit from investors who claim it ignored potential problems over Ye’s “extreme behaviour”.