If you've ever bought a bar of Imperial Leather soap, you've probably noticed that the product is topped with a small label that has the brand's name printed on it.
And you'll also know that no matter how many times you wash your hands the label is almost impossible to remove, as it stays firmly stuck in place even when the bar of soap has reduced down to a tiny sliver.
While the debate over the real reason for the label has raged on for decades, the truth has now finally been revealed - and it has a much more practical use than many people thought.
The soap should actually be flipped upside downIt turns out the metallic label is actually designed to be a stand to stop the bar from sticking to your soap dish, which means we should all be placing the soap with the label facing down, rather than up.
The debate resurfaced after people began making jokes on social media about the long-lasting sticker, with some saying they wish they had a bond just as strong in their own lives.
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One person joked on Twitter: "I want my love to feel like what Imperial Leather has with that sticker, bond unbreakable."
While another said on Reddit: "You have no idea how many times I've sat in the bath and stared at this sticker in amazement that it sticks to the soap until the very end, please enlighten me."
On the posts, there were commenters who explained the fascinating truth behind the sticker.
Someone revealed: "I don't know what glue they use, but I was always told that the sticker is meant to substitute for a soap stand, and should always be downwards."
As another suggested the sticker was created to be "magnetic", as they said: "Older bathrooms used to sometimes have a chrome thing mysteriously fixed to the wall over the bath. It was magnetic and I think the metal label on the soap stuck to it, thus removing the need for a gooey soap dish. Seemed like a good idea at the time."
The truth behind the soap's label has even been backed up by Imperial Leather themselves, who explained that the label is supposed to "prevent mushiness" and help the soap last for longer.
The brand told MailOnline: "Besides the brand identity, the sticker on the top is for a long-lasting bar and preventing mushiness. When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave.
"After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray."
Imperial Leather was first launched as a scent in 1798 by Royal London perfumery Bayley's of Bond Street before the perfumery was taken over by Cussons & Sons who launched the first Imperial Leather soap based on the scent in 1930.
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