DRAGONS' Den viewers were left distracted by a contestants choice of outfit during the latest episode of the show.
The entrepreneur appeared on the popular BBC One series this week and went viral because of a t-shirt he wore.
David Hawcock showed the business tycoons his pop up chess set and revealed other paper games are in the pipeline.
Viewers at home were left baffled and distracted by his wardrobe choice.
The contestants t-shirt read: "1.d4 d5 2.c4."
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Those at home watching took to Twitter to figure out the meaning of the equation.
One startled viewer wrote: "Can someone explain what his t-shirt says please?"
Another asked: "Need a translation for his t-shirt please."
A third added: "So confused at what his t-shirt says!"
A fourth viewer penned: “Distracted by trying to crack the code on his t-shirt.”
While a fifth asked: "Anyone else intrigued by this guy's t-shirt?"
While the majority of the dragons were impressed with the pitch, Steven Bartlett found fault with his proposal.
The 30-year-old, who is the youngest investor in the den, questioned the point of his business idea.
Dragons' Den airs Thursdays at 8pm on BBC One and iPlayer.
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