Radio DJ Roman Kemp has responded to a hilarious blunder from This Morning's Holly Willoughby as she confused the I'm A Celebrity star with hardman and former EastEnders actor Ross Kemp.
With similarly sounding first names. Holly introduced Ross as he appeared on the ITV daytime show to discuss his return to acting with a new role in Channel 5 thriller Blindspot.
What should have been a simple introduction was unfortunately mixed up by Holly, who introduced Ross as Roman Kemp, who hosts a breakfast show on Capital FM.
Now cheeky presenter Roman has responded to the comical mix up, as he made light of the mistaken identity with a hilarious prank by changing his profile snap to a picture of Ross.
Roman updated his profile picture on Twitter from a photo of himself to one of Ross after he was called 'Roman' by Holly Willoughby.
EastEnders shock as child is revealed to be pregnant in New Year’s Day episodeThe funny mix up didn't escape the attention of ITV viewers either as many were left wondering if Holly realised her mistake.
Writing on Twitter, one viewer said: "Did you really just call Ross Kemp, ROMAN KEMP... Ross looked chuffed."
While a second added: "Oh holly willoughby, slip of the tongue calling Ross Kemp ( Roman ), lol."
"How can @hollywills get Roman Kemp and Ross Kemp mixed up...she didn't even realise her cock up," said a third.
Another added: "Holly disrespected the great Ross Kemp by calling him Roman Kemp…"
Holly, who presented alongside Irish host Craig Doyle, might have hoped viewers would have let her slip of the tongue go unnoticed but unfortunately not.
Co-host Craig Doyle has also been winning over This Morning fans, with many calling for him to step up as the permanent replacement for Phillip Schofield who quit the shower after hosting for 20 years.
Many viewers have taken to social media to share their demands for the star to be appointed full time next to Holly.
One wrote online: “Craig Doyle needs to be made permanent host of this morning. He fits in so well.”
And another commented: "Craig is in one of his naughty moods. Love it. Make him permanent please.”
EastEnders star James Bye's wife announces pregnancy with their fourth childWhile other viewers took their opinions to an extreme level - threatening to boycott the show if Craig is not made a permanent host.
One fan warned: "tbh I'll probably stop watching if they lose Craig" - with another tweeting: "@thismorning me and my mother will boycott this morning if craig Doyle doesn’t get the job. Easy on the eyes. #ThisMorning."