ITV2 viewers were left reeling as Zach Noble slammed the girls amid his spat over Kady McDermott with partner Molly Marsh.
The basketball player was left with pie on his face after he chose to kiss ex-flame and villa veteran Kady McDermott in tonight's Snog, Marry, Pie challenge.
Much to current partner Molly's dismay, as she was left fuming with his flirty antics.
As tensions began to rise and the couple faced off over Zach's smooch, Zach chose to slam the villa girls - despite them giving advice to Molly, who was close to tears.
Fans of the show were quick to point out Zach's rude behaviour, with one writing: "Zach is literally so rude to the girls and idk why everyone’s been bigging him up this whole season."
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A second fumed: "Zach. Big man. Who the f**k are you talking to?"
A third added: "I’m sorry but Zach was rude as f**k there."
Another chimed in: "Zach showing his true colours. He didn't need to be rude to women in there."
Zach was seen snapping at the girls who accompanied Molly around the fire-pit: "I don't know what you lot are trying to feed her," insinuating the girls were swaying Molly's emotions.
As he walked away, clearly irritated, Kady swiped back: "Who does he think he is?"
Molly and Zach then sat down to talk once again, with the musical theatre performer quickly backing up the girls and insisting that they were simply supporting her.
It comes as Maya Jama is set to return to the villa for yet another dumping, just days after two shock recouplings.
The villa is clearly heating up as Aftersun presenter Sam Thompson accidentally revealed the series will soon be coming to a close.
