SHE'S the new face - and body - of Italian lingerie brand Intimissimi at 54 years old.
And it's no surprise that pop sensation Jennifer Lopez has landed the campaign, as according to scientific experts she has the best bikini body in the world because of her hip-to-waist ratio.
While we all know beauty standards are objective and women can be sexy at any shape or size, there is scientific evidence that suggests mathematical body ratios go a long way in what makes a woman attractive to potential partners.
Dr Mark Gorman, FRSC consultant plastic surgeon, says: “Although beauty standards are very subjective across time and cultures, evidence suggests that there are deep seated evolutionary preferences based on reproduction and maintaining the human population.
"The C curve created by breasts and buttocks and the S silhouette created by the boob, waist and bum ratio is often hailed as the most beautiful."
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While JLo scored the "most perfect" waist to hip, others including supermodel Naomi Campbell and Emily Ratajkowski, and Pussycat Doll Nicole Scherzinger, came very close.
Dr Gorman continues: “Human beauty is subjective across cultures and ages, but certain aesthetic ‘ideals’ remain popular.
“Many artists and scientists have tried to identify which features of the human form are considered most beautiful. One well established measure is the waist-to-hip ratio (WHR).
“The WHR is a ratio of the measurement of the narrowest portion of the waist (in these 2D photos the width, but it could be circumference if taken in person) divided by the measurement of the widest point of the hips.
Dr Gorman explained that sex hormones oestrogen and testosterone are responsible for how fat distribution around the body differs between men and women - and that the the typical WHR for healthy premenopausal women to be between 0.67 and 0.8.
He added: “Studies of female attractiveness have demonstrated that men preferred women with a WHR around 0.7.”
Here, Dr Gorman analyses a list of some of our favourite A-listers to see how they fare according to the waist to hip ratio.
Jennifer Lopez: 0.7
JLo scored the “most attractive” waist to hip ratio of 0.7.
He says: “Her waist is slim and her hips are proportionately wider creating a natural curve to her body.”
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Elizabeth Hurley: 0.75
Actress Elizabeth Hurley, on the other hand, has a waist to hip ratio of 0.75.
The Austin Powers actress and bikini designer, 58, is often applauded by fans for her killer abs and toned body.
Plastic surgeon Dr Gorman said her body boasts a harmonious and captivating silhouette, adding: “Elizabeth’s WHR perfectly accentuates her curves and showcases her graceful proportions.”
Maya Jama: 0.65
Love Island host Maya Jama has a waist to hip ratio of 0.65, and Dr Gorman commented on her well defined and narrow waist.
He said: “It creates a distinctive curve between her ribcage and her hips.
“Another factor considered to be beautiful is curvaceousness, where body contours and silhouettes in a woman should reflect the letter C (e.g. breasts, buttocks, hips) and S (waist and torso). These curves can easily be seen on Maya Jama.”
Alongside a beautiful waist, Maya also ranked highly for perfect shaped breasts according to the golden ratio.
Kim Kardashian: 0.68
Reality TV icon Kim Kardashian also follows suit with the shapes of C and S and has a waist to hip ratio of 0.68.
Dr Gorman said: “Kim K has a curvaceous body.
"You can see from the shapes of her breasts creating a C and her waist creating S, her body creates a defined and clear difference between her breasts, waist and hips.”
Nicole Scherzinger: 0.71
Another celebrity that represents this formula of curvaceousness and silhouette is former Pussycat Doll Nicole Scherzinger.
Dr Gorman said she also has a waist to hip ratio of 0.71, which is considered the most attractive when using the WHR formula.
He said: “This image shows her waist curve inwards whilst her hips curve outwards creating an hourglass figure.”
Rita Ora: 0.74
Rita Ora has a waist to hip ratio of 0.74, according to the formula.
Dr Gorman said her “hourglass figure shows her well defined waist whilst her hips are proportionately wider”.
Emily Ratjakowski: 0.71
Influencer Emily Ratajkowski’s waist to hip ratio is 0.71, and the expert noted her visible contrast between her waist and her hips.
Dr Gorman says: “Her slim figure is proportioned promoting visible contrast between her breasts, waist and hips.”
Naomi Campbell: 0.72
Mega model Naomi Campbell is known for having one of the most impressive figures in the fashion world.
Dr Gorman says: “She is slim with a svelte silhouette and a WHR of around 0.72.”
Tyra Banks: 0.69
Fellow supermodel Tyra Banks is much curvier but has a similar ratio to Naomi.
Dr Gorman said: “She has voluptuous curves and a WHR of 0.69."
Ashley Graham: 0.72
The surgeon added that Ashley Graham appears to have a similarly well-proportioned curvaceous figure with WHR 0.72.
He added: “What we can see from all these women who are highly regarded as beautiful in our society, is that despite having variable sizes and amounts of body fat, they all maintain classical proportions of a narrow waist set against wider hips, with a WHR tending towards 0.7.”
As a lead trainer (Fox academy), instructor (UCL Aesthetics Masters non-surgical lead), and founder of the Rejuvedoc clinic in London, and now also working with KP Aesthetics , Mark Gorman, FRSC consultant plastic surgeon, is well-known in the aesthetics field.
Mark’s aesthetic interest is focused towards local anaesthetic surgery to amplify the natural beauty of the body and face. Mark also bridges the gap between surgical and non-surgical interventions to deliver the most elegant results achievable.
