BBC BREAKFAST viewers 'switched off' the programme as they fumed over a 'cringe' interview.
Shaun Ryder joined the flagship show on Monday morning as he discussed his music career.
Viewers watched as the now 61-year-old Happy Mondays singer spoke to Jon Kay and stand-in host Sarah Campbell on the red sofa.
Sarah asked him: "How is the prep going for the Black Grape tour?"
Shaun replied: "Yeah, great really. Great. Love Black Grape."
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He also revealed how he's recorded a brand new studio album, but wasn't exactly sure when it would be released.
The musician also discussed his two stints on I'm A Celebrity, following the show's return on Sunday night.
Shaun first took part in 2010 before returning earlier this year in South Africa for an all-star series.
But while Jon and Sarah were left fascinated by Shaun's appearance, viewers at home weren't.
They took to social media to brand the interview as 'cringe' following a number of awkward pauses and short answers from Shaun.
One fan said: "Well this interview isn’t cringe!"
A second wrote: "Car crash TV."
"This interview with Shaun Ryder is hard work and cringe," said a third viewer.
However, some BBC Breakfast watchers weren't sure the show should be covering I'm A Celebrity at all.
"Why is #BBCBreakfast advertising programs on ITV? I thought they weren't allowed advertising that's why we pay a license fee," said a disgruntled viewer.
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Another posted: "Might as well turn over to ITV as there might be less of the I'm a celeb rubbish."
Shaun has shared the real reason he still has to work at 61 - revealing five of his children have ADHD.
He explained: "So I have six kids and five of them have it. That's why I'm always working, because I've got to pay for their f***ing therapy.
"One of my girls is a Maths genius - there's traces of autism in ADHD. Not everyone's got traces of autism in the ADHD, not everyone has a bad memory.
"No ADHD is the same. It's always affecting my memory.
"Even though I wasn't diagnosed until 50 odd years old, when I was at school while I was in the class I would take things and understand it, by the time the lesson had ended and I walked out that door I couldn't remember anything. I just didn't retain the information.
"And also the ADHD, with me, led to promiscuous behaviour, drugs, trouble."
