DARTS wonder kid Luke Littler has hit a bowlseye - as he becomes the face of a brand new cereal.
The flechette maestro has been snapped up by YouTubers Sidemen to promote BEST.
The breakfast - launching in Tesco today - comes in Choco Crunch and Caramel Gold flavour.
An ad for the cereal shows the 17-year-old darts sensation tucking into a bowl whilst throwing three blind bullseyes.
After nailing the trio of 50 pointers, the oche icon gives the camera a cheeky eyebrow raise which left fans "creasing".
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Another said: "This is everything we had hoped to see from Luke Littler in an advert."
The Sidemen’s Zerkaa said: "Having Luke Littler in our ads is perfect, because he’s 100 per cent the best at darts in our eyes, the man’s already a legend!”
BEST is produced in partnership with Mighty Oats creators Mornflake, based in Cheshire.
The wheat and oat puffs will hit other supermarkets later in the year.
Littler complained of feeling sick during a match at Butlins over the weekend because he had missed breakfast.
The oche prodigy last week signed a rumoured multi-million pound partnership with Target Darts, described as the “biggest deal” in the sport.
The Brit, who has won £267,000 in prize money this year, has also put signed a lucrative deal with boohooMAN.
