BARBIE showed plenty of sauce in her movie — so now she’s teamed up with Heinz to launch her own.
A limited edition Barbie-cue mayo is, naturally, in the plastic plaything’s preferred pink.
Heinz has a run of 5,000 bottles available online from today to mark the iconic doll’s 65th anniversary.
Tesco will also stock them from tomorrow, before the £3.39 condiment – made with beetroot extract – goes to other supermarkets in May.
Posting on Twitter/X, Michael John said: “I hope you’re having a laugh because the thought of this on food is really repulsive.”
From tongue scraping to saying no, here are 12 health trends to try in 2023
Another shopper said: “This actually looks as revolting as it probably tastes.”
But others embraced the new creation.
On Facebook, Heather Forman wrote: “My little girls would love this!"
Heinz first floated the idea — plus a Tomato Ken-chup — last August after the success of the movie, starring Aussie Margot Robbie.
Now a limited-run of 5,000 bottles will be available to purchase online from today - coinciding with the 65th anniversary of the iconic Barbie doll.
More will be sold at Tesco from Wednesday, before the £3.39 sauce makes its way to other supermarket shelves in May.
Heinz Spokesman Thiago Rapp said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality.”
Ruth Henriquez, head of consumer products at Mattel, added: “This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie.”
Heinz has been rolling out a range of different sauces over the past few months but they have not all been a hit.
The Heinz tomato pickle-flavoured ketchup launched in November last year and it divided fans.
I'm a nutritionist - here's the 10 best diet trends to help lose weight in 2023
Some fans described the flavour as “fundamentally wrong”, while others said it was “worth a try.”
This news came just weeks after Heinz revealed a tomato ketchup pasta sauce.
The sauce comes in a glass jar but matches the Heinz branding and costs £2.50 in Tesco.
It was met with outrage on social media, with several users apologising to Italians for the controversial recipe.
Defending itself, the brand said: “We know Brits often take to social media to air their view on this seemingly controversial use of ketchup and it might upset a few Italians.
"But right or wrong, here at Heinz, we think Ketchup goes with everything!"
Earlier last year we also revealed Heinz Beanz and sauage pizza had returned after being discontinued 20 years ago.
The iconic '90s pizza costs £3.50 to buy exclusively from Iceland stores.
Heinz has also released new cheese and beans toasties in collaboration with Cathedral City in Iceland stores.
The toastie combines Heinz Baked Beanz and Cathedral City Cheese, sandwiched between two slices of hearty bread.
