THE MATRIARCH of Britain's biggest family has used her social media following to help raise awareness of a little girl's devastating diagnosis.
Sue Radford, has taken to Instagram to share how 'heart-breaking' it is that a friend's daughter is dying of brain cancer.
In her heart-wrenching post, the mum-of-22 said: "This is just so heartbreaking life is just so cruel. If you can donate please do thinking of you all and sending love."
And it wasn't just the Radford matriarch who stepped up to support her friend, Towie's Kirk Norcross has been helping the devastated family to raise money by starting a GoFundMe page for them.
In a post on the fundraising platform, 35-year-old Kirk revealed how he’d set up the page for his best friend, Joe Smith, and his family.
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He said: “I have been close to the family for just over three years, so close that they have become a part of my family.”
He added that dad-of-one Joe, shares daughter Joules, six, with wife Elisha, and that the pair’s world had been rocked when they learned that Joules had an incurable brain tumour.
Kirk explained: “After very short and mild symptoms Joe and his family took his daughter to the hospital where they found out the most tragic news anyone could ever hear.
"Their daughter sadly got diagnosed with a brain tumour, unfortunately.
"It is an incurable form of cancer and poor joules has only been giving nine months to live.”
The devastated reality TV star explained how his friend's family had "come to an absolute standstill".
He added that "their world has been rocked and their hearts have been torn out".
Kirk said: “Their life has now been put on hold.
"They both are unable to work as much as they need to as they both want to spend every second with her and all they are trying to do is provide an amazing life for Joules before she sadly leaves us.”
Kirk also explained: “The reason I’ve set set up this GoFundMe page is to be able to give some kind of support to the whole family to make their life a little bit bearable.
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"As I said there whole life has come to a stand still I would like everybody to please help as much as you can.
“We do understand that times are hard but anything will help any money that is raised on this page will go to the Smith family directly to make sure that they are coping and Joules has everything that she needs.”
Kirk also took to Instagram to share a video about why he’s created the GoFundMe page.
He told his followers: “My friend Joe, sadly, is going to lose his six-year-old daughter.
"We’ve been given months for her, this little princess to live.
"It’s breaking my heart every day."
Kirk goes on to explain that "anything will help this family" and says how their life has £to a standstill".
But adds he understands that not everyone can afford to donate and suggests that anyone who can’t donate shares the GoFundMe page instead.
