FANS of Dragons Den were all left with the same complaint during tonight's show.
Social media tycoon Steven Bartlett caused a stir as fans labelled him 'one-dimensional' and complained he only brought one aspect to the show.
Steven rose to millionaire status after monetising the social media space but it has left a bad taste in fans mouths who have argued it is all he mentions.
During tonight's episode, Steven was quick to offer up his expertise on social media to a business-savvy couple who entered the den hoping to gain investment in their unique dog events company.
The star was quick to see if the entrepreneurial young couple had managed to grow a following on TikTok as well as other social media platforms after they admitted that part of their business was created around 'Instagramable' moments.
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But whilst viewers at home were clearly impressed with the pair and their business, less could be said for podcaster Steven.
Fans blasted him for always talking about social media and argued he had little else to offer on the show.
Taking to Twitter, one fan fumed: "Steven Bartlett is so one-dimensional, all he talks about is social media."
Another jokingly added: "Every time Steven Bartlett mentions social media presence a fairy dies."
A third penned: "6 mins in and dull boy Steve is banging on about social media."
As a fourth said: "You can tweet it?? Steven is sold."
Elsewhere in the episode, Peter Jones shot a scathing remark at Steven when he interrupted him during his response to another couple's pitch.
As the entreprenuers tried to gain investment in their extra large bed company, Peter make a sly dig at Steven when he insisted he was not the right dragon for the business.
Peter fumed as he said: "Social media can't help this business."
