Karina Irby shares pictures of herself in bikinis on sunny beaches, but she is often ridiculed for it.
The Moana Bikini founder says she doesn't FaceTune her snaps and her one million followers can see the cellulite on her bum and legs.
She also makes a point of posting pictures showing her sitting down and showing her stomach at 'unflattering' angles.
In a recent post the Aussie shared, she posed on the beach, just in front of the sea as her hair flowed down her back.
Wearing a green patterned two-piece, she wrote: "No filters. No lighting. Just me. [green love heart emoji].
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"A kind reminder that we all need to see more frequently."
People rushed to the comments to praise the 34-year-old for the snaps.
One wrote: "HOW ARE U REAL?"
Another said: "Love to see a body look like mine!!! Inspirational! Get it queen [heart eyes emoji] you look amazing."
A third penned: "No filters needed."
However, some others have not been so convinced by the influencer's body-positive message, leaving hurtful comments.
One person penned: "Disgusting. Fat b****. Go eat a carrot."
Another said: "You should get a gig as a spokesperson for a cottage cheese brand."
A third said she had "cellulite because you have no muscle and too much fat."
She has hit back at those criticising her looks numerous times.
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In a post from earlier this year, Karina said: "I remember the first post I uploaded in a pool showing off my cellulite. At the time the internet was shocked.
"I was at the hair dresser starring at myself in the mirror having an internal conversation.
Why would I be ashamed of my cellulite?
"I was questioning why would I sleep in makeup? Why would I be ashamed of my cellulite? Why am I embarrassed about my skin? Why do I suck in my tummy?
"All the reasons I came up with involved worrying about what other people thought of me. And looking back… those people aren’t even in my life anymore.
"So all that extra effort and worry was for nothing.
"Do what makes you happy and don’t worry about what anyone else thinks," she remarked.
In 2019, she wrote she "never planned for my body to look how it does".
“Please STOP talking at me about MY body,” she wrote in another recent post.
“I never planned for my body to look how it does. I stuck to a few simple, yet time-consuming tasks and Mother Nature did the rest," she said.
"People are consistently picking at me and my looks and as much as I get a giggle it’s worrying.
“People actually think I have had surgery on my butt. People think it’s that easy to transform your body? Yuk. Please reset your mind.”