It's that time of the year again, when personal trainers and diet corporations all try to sell us rapid weight-loss solutions.
However, Nelly London, a body-positive influencer, has chosen to swim against this tide, assuring her followers that they are "gorgeous rays of sunshine" just as they are. While standing in her bikini and gazing at her reflection, Nelly confronts the daunting "voices" in her head, penning: "My feed every year when summer is approaching", highlighting the relentless pressure on individuals to shed pounds quickly, the majority of which promote unhealthy and unsustainable habits.
Taking to her Instagram page, @_nelly_london_, the influencer stressed that everyone's "body is already summer-ready", urging her fans to simply turn a blind eye to any similar negativity appearing on their feeds.
Casting traditional beauty standards aside, she encouraged her followers to "take up space on that beach like you deserve", instead of fretting about achieving an idealised physical perfection. "We get 75 summers here on this earth and that's if we're lucky, so don't you dare waste one more summer feeling like you don't deserve to enjoy it" she asserted.
Further reinforcing her point in her video caption, she advised: "But seriously, we've got to at least try to protect ourselves from the overwhelming amount of voices we hear every single day telling us what we should/shouldn't be doing with our bodies, especially at this time of year."
Widow brings pillow with late husband's face on it to pub every New Year's EveNelly's robust affirmation of body positivity won nearly 20,000 likes and comments supporting her uplifting message, indicating the resonance of her sentiments among her online audience.
Naturally, there were a few critics who commented: "People are allowed to want to feel better about their bodies no? ", but they were vastly outnumbered by those who wanted "more of this type of content". These supporters expressed their approval with fire emojis, comments like "yes! ", and love heart symbols.