LOVE Island fans are remembering that Joey Essex pied off Ellie Brown on Celebrity Ex On The Beach - amid his drama with Grace Jackson.
Towie legend Joey, 33, landed himself in hot water with his love interest Grace, 25, after going on a date with new bombshell Jessy Potts, also 25.
But, as the fallout aired on ITV2, streaming service NOW directed their TikTok followers towards a clip of Joey behaving similarly in 2020.
Alongside the caption: "Different villa, same Joey," the reality star was seen in the video rejecting Ellie on the MTV show, in favour of Brazilian model Lorena Medina.
Joey was seen telling her: "I've come into the villa and she was second, there was a connection and then I've ended up just having a massive connection with this girl in here."
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Ellie then furiously said in a piece-to-camera: "This is a joke," while looking down in disbelief.
She told him during their discussion: "I'm not gonna continue to have a friendship with you in front of a girl that's getting with you cos that's not fair on her."
He replied: "Obviously, we're in the same villa together so it's a little bit awkward, innit?"
She concluded: "What I'm saying is if you've got something with someone then I will be respectful of that and let you crack on."
Fast-forward three years, Joey was the first bombshell to enter the Love Island villa after the new series got underway and he quickly coupled up with Scouse beauty Samantha Kenny.
However, the arrival of his former flame Grace - who he briefly dated following a holiday romance in 2023 - saw him immediately back off.
Joey then had a steamy sleepover in Casa Amor with Grace and he couldn't keep his hands off her.
Grace then chose to couple up with Joey, which led to single and tearful Samantha being dumped from the island.
Following her departure, make-up artist Samantha described herself as a "placeholder" while appearing on spin-off show, Aftersun.
She said: "I had a chat with him one day where he literally said, 'You never know who might come through the door.'
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"And I was like, 'Oh, okay.' And that's when I was like, my toes curled and I tensed up."
During his date with Jessy, Joey made it crystal clear that he doesn't believe he and Grace are "closed off" and he told Jessy that they could be "trouble" together.
Jessy told Grace what he had said once she had made her entrance in the villa - and she was fuming.
But as she pulled her man aside and took him to task, Joey made viewers gasp with three words.
He told Grace that "nothing had changed" between them, as she desperately tried to make him see that he has done a U-turn.
Eagle-eyed viewers spotted that Joey used the exact same three words to Samantha before he binned her off for Grace.
Writing on X, formerly known as Twitter, one angry fan said: "Joey told Sam that nothing has changed too.. He is actually unhinged."
Another added: "Joey pulling out the ‘nothings changed’ line once again, history repeating itself."
A third angry viewer wrote: "'Nothing has changed' Joey is a piece of s***."
And someone else raged: "Joey literally using the same line he used on Samantha to Grace, 'Nothing's changed, my feelings not changed with you, I owe it to myself to explore connection' Such a neek man."
Joey wheeled out his favourite line after he and Grace had a private chat following his date with Jessy.
He told Grace: "Nothing has changed, nothing's changed.
"I don't know whether it's a friendship thing or not, she's a really nice girl. I can't deny that. But I still have feelings for you.
"My feelings have not changed at all towards you.
"I still care about you, I still want to get to know you more. We haven't really got deep, proper deep with each other."
Grace, however, did not fall for it and warned Joey that she has no intention of being part of "some s****y little triangle".
She also pulled Joey up for his argument with now-dumped islander Omar Nyame. Joey squared up to Omar after he made several flirty comments to her.
"I am so shocked, I have no words for you. I don't know what to say to you right now," she blasted.
"I am so disappointed in you, Joey. I actually don't know what to say."
Repeating it again, Joey told Grace: "Nothing has changed. I literally had a chat with a girl."
But Grace replied: "Everything's changed. Everything's changed now."
