The glamourous RuPaul Build-a-Bear doll collaboration has left many fans baffled as it comes with an age restriction.
The bear is inspired by the legendary drag queen who is best known for producing and hosting the popular RuPaul's Drag Race competition series.
RuPaul Bear comes with its own curly blonde wig, a gold sequined gown and gold pumps.
The bear also features the RuPaul's Drag Race logo on its paw and gold eyeliner.
RuPaul took to Instagram to show off the new bear alongside her 'birth certificate' as well as giving high praise for the toy.
Woman discovers huge black bear hibernating under decking in her back gardenHowever, when following the link to purchase the bear, fans were left confused as they were not taken to the usual Build-a-Bear site.
Instead, a website called Bear Cave pops up alongside a warning.
It read: "You are about to enter The Bear Cave. The Bear Cave is filled with unexpected collabs and unique plush gifts, intended for shoppers 18 and older. Please confirm you want to proceed.”
Once on the site, shoppers can purchase the special edition bear for £49.
The bear's description read: "Start your engines—RuPaul Bear is ready to sashay into your collection! Mama Ru makes her debut on the Build-A-Bear mainstage in the form of the first-ever RuPaul Bear!
"RuPaul Bear is ready for any Eleganza Extravaganza thanks to her signature wig, gold sequin dress and matching shoes included in this glamazon gift set.
"The RuPaul logo is also featured on her gold paw pad. Give our ultra cute RuPaul gifts to surprise any of your friends obsessed with the hit franchise. And remember—if you can't love yourself, how are you gonna love somebody else?"
Taking to social media to share their confusion as to why the RuPaul bear is on a separate site, one person wrote: "Why is the RuPaul Build a Bear hidden and only for 18+?"
"I can not believe they made a rupaul buildabear and put it in the 18+ section," added another.
Someone else commented: "Not @buildabear selling the RuPaul bear as an +18 only option #dragisforeveryone."
Sick couple who gloated as they slaughtered giant bear with 7ft spear dodge jailThe Mirror has contacted Build-a-Bear for comment.