A string of celebrities were happy to don ridiculous costumes in celebration of a landmark birthday of Leigh Francis - more commonly known as TV star Keith Lemon.
This Morning host and former Celebrity Juice captain Holly Willoughby and Spice Girl Emma Bunton were among the stars hitting the town to mark Leigh’s 50th birthday.
The celebs descended on White City in West London - and donned comical fancy dress - as they prepared to celebrate into the night.
There appeared to be a general film theme to the night as guests arrived dressed as classic characters - while Leigh himself was dressed as a character from the sci-fi classic, Tron.
Taking to Instagram on Saturday, Keith shared a throwback photo of himself blowing out candles on a cake while sat beside pop singer Paloma Faith from a decade before.
Holly Willoughby's BBC show put on ice with no plans for second seriesHe wrote alongside the brief clip: “This day 2011. My birthday tomorrow! I
“’m as old as #Atari, #theexcorcist #mcdonaldsmcmuffin #pharrellwilliams #tyrabanks #nevecampbell #davechappelle #swampthing.”
But Saturday seemed to very much be all about the present day, rather than the past, as the TV star threw a fancy dress party in his honour.
Leading the way was 42-year-old Holly who dressed in a bright pink outfit that channeled Barbie - while her husband, producer Daniel Baldwin, was a cowboy Ken.
Pop sensation Emma Bunton, 47, channelled her inner Daryl Hannah wearing little more than a white shirt as she dressed as Madison form the classic rom-com Splash.
She was joined by her husband, 44-year-old singer Jade Jones of the band Damaged, who was also dressed in fancy dress for the big night.
I’m A Celeb icon Myleene Klass, 45, tried her hand at cross dressing as she dressed as iconic musician Mozart from the film Amadeus.
While comedian Iain Sterling, 35, and TV presenter wife Laura Whitmore, 37, took inspiration from the film True Romance.
Taking to Instagram to share snaps of himself and Laura in costume, Iain wrote: "Off to @keithlemon’s birthday bash! Name the film, win a prize!*"
He added: "*there is no prize."
Holly Willoughby’s This Morning outfit is in the sale with 50% offGirls Aloud star Kimberley Walsh, 41, and her husband Justin Scott took inspiration from the Pirates of the Caribbean film series and dressed up as pirates.
Kimberley wrote on Instagram while sharing a snap of herself and Justin: “Had to be fancy dress obvs! #piratesoftjecaribbean #JackSparrow #Angelica #movies.”
And Emily Atack, 33, looked to classic Hollywood glamour and channeled Marilyn Monroe by donning a blonde wig and painting on an iconic beauty spot.
She wrote on Instagram before heading off to the party: “Off to celebrate our lovely @keithlemon being 50 and forever fabulous. I hope to god everyone else is in fancy dress.”