LOVE Island star Adam Collard has switched up his hairstyle for a dramatic new look.
The reality star Lothario, 27, has been caught on film showing off his switched up barnet while working out in the gym.
Adam has ditched his natural dark brown hair and opted for a striking bleached blonde peroxide 'do.
His new hairstyle is so different from his usual look that some fans are unlikely to even recognise him.
Adam has shared his workout video on Instagram and his followers have been quick to comment.
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The Love Island hunk's celebrity pal, ex Towie star Charlie Sims, wrote: "Like the hair Ad! ????!"
Another friend added: "Here for the blonde hair ????????."
And someone else commented: "Heeeey blonde friend."
Others have compared Adam to America rapper Eminem - whose real name Marshall Mathers.
One teased: "Eminem 2000." Another chimed in: "Slim shady."
Adam hasn't replied to the comments about his new hairstyle.
Last year, Adam returned to the Love Island villa for his second stint on the ITV2 reality show.
He entered as a bombshell, having previously appeared on the show four years previously, and made it to week eight before he was dumped.
Adam had coupled up with Welsh beauty Paige Thorne, steering her away from Jacques O'Neill.
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But he has since admitted he went into the villa with a game plan firmly in place.
Speaking to Mail Online, Adam said: "The thing with Love Island is I'm the only one who is willing to admit it, I would completely choose the right person to stay on the show."
He added: "That's why I got back on the show in my eyes, they realised I didn't care about anything."
Adam previously discussed on his YouTube channel how he had witnessed stars of Love Island, such as Molly-Mae Hague, achieve enormous fame and how he wanted to follow in the same foot-steps.
He shared: "We all know the game. It was really hard for me the second time because I could see through everything, it is unbelievable how clear it is the second time.
"So yes, everyone comes on and says I am here to find love and that, yes you kind of are and obviously that is unreal but nobody is daft."
