THE latest series of The Apprentice will kick off in February 2024, where businessmen and women will compete for the opportunity of a lifetime.
Here, we look at Dr Asif Munaf, one of this years contestants. Here's what we know about him.
Who is Dr Asif Munaf?
Dr Asif Munaf is a doctor who runs a vitamins and supplements business.
Munaf is from Sheffield, and has been described as having model good looks and a high IQ.
His website says: "Dr Asif is a medical doctor and fitness coach with expertise in nutrition and wellness.
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"You may recognise him from BBC’S Dragons Den or this year’s The Apprentice. His consultations and supplements are designed to unleash your best self this year."
Munaf appeared on Dragons Den in 2019, looking for a 10% stake in his business DATE smoothie.
On this occasion, Munaf was unsuccessful in securing investment for his business.
Munaf also runs a YouTube channel, where he advertises his businesses.
The line that appears at the top of his channel says that he is "Helping men master mindset, muscle & money."
What has Dr Asif Munaf allegedly said?
Munaf has been accused of anti-Semitism and misogyny, after historic posts were found on his social media.
The allegations were made by The Jewish Chronicle in 2023, but were only brought to the attention of the BBC One show after they had wrapped filming the series.
The show announced that they worked to find a solution to the situation as soon as they heard of the allegations.
They said: “As soon as we were alerted, we took immediate action.
“Asif took part in specialised training to understand why his posts may cause offence.
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"We are committed to providing an inclusive environment on and off screen.”
Munaf responded, saying: "I apologise for any offence caused by my online content/social media.”
When can I watch The Apprentice 2024 series?
The first episode of the 18th series of The Apprentice will air on Thursday, February 1, 2024 on BBC One.
The series will consist of 12 episodes, where candidates will compete for the prize of becoming Lord Sugar's business partner.
The contestants will have to impress Lord Sugar, Baroness Brady and Tim Campbell across a series of business-based challenges.
Campbell will once again assist Sugar after standing in for Claude Littner for the last two series, after Littner suffered serious injuries in an accident in 2021.
This years contestants will hope to follow in the footsteps of Marnie Swindells, who won series 17 with her idea of opening her own boxing gym, with Sugar investing £250,000 into her business.
